Make the case for attending Button
Need approval to attend Button? Below you’ll find talking points, objection handling, and a customizable email template to help you make a strong case to your manager.
The quick message
The goal of the first message is just to get a conversation started, not to close the deal. Keep it short.
There’s an online content design conference called Button happening September 24–25 that looks really relevant to the work we’re doing right now. I’d love to talk about possibly attending.
Talking points for your pitch
I’ll come back with knowledge I can apply immediately.
Button sessions are led by practitioners doing this work right now. The talks cover AI, content systems, UX writing, and leadership, and I’ll bring back ideas and frameworks I can put to use on current projects.
It’s online — no travel cost or time away from the office.
Button is fully online, September 24–25. No flights, no hotels, no out-of-office coverage needed. I can still be available if anything urgent comes up.
I’ll learn alongside teams facing similar challenges.
Over 1,000 content designers from 40+ countries attend each year, from companies like Amazon, Atlassian, Microsoft, and SAP. The conversations in Q&As, watch parties, and the Button Slack are where some of the most valuable learning happens. We’ll get direct insight into how other teams solve the same problems we’re facing.
Recordings ensure I can stay on top of work while still getting full value from the conference.
Every session is recorded and available through September 2027. If I can’t watch something live, I can catch it later. The whole library is included with a pass.
If budget is a concern, there are discounts available.
Button offers $50 discounts for nonprofit employees and government employees. And if we want to attend as a group, team passes bring the cost down significantly per person.
Questions your boss might ask
“Is this a good use of conference budget?”
Button is specifically focused on content design, not a general tech conference where content design is just one track among many. Every session is relevant to the kind of work I do.
“How is this different from just watching talks online for free?”
The live experience is different — Q&As with speakers, watch parties with peers, access to the Button Slack community where conversations continue after the conference. Button is participatory, and the relationships built there tend to last.
“What will you actually bring back?”
I’ll write up key takeaways and share them with the team. Sessions are recorded, so I can share insights from specific talks that are relevant to projects we’re working on. I'll come back with concrete ideas I can put to work right away.
“Can we do this next year instead?”
The program this year is particularly relevant to what we're working on — [AI and content / content systems / whatever fits]. I'd recommend attending this year so we can make meaningful change within our organization, sooner rather than later.
Pre-written email to your manager
Customize the bracketed parts and send, or use it as a starting point.
Hi [Manager’s name],
I’d love to attend the virtual Button 2026 conference this September 24–25:
https://www.buttonevents.com/2026-conference
It’s a content design conference with sessions that feel really relevant to the kind of work we’re doing right now — things like AI and content workflows, design systems, accessibility, collaboration, and research-informed content decisions. Speakers come from companies like Amazon, Atlassian, Comcast, Hinge, Intuit, Microsoft, SAP, Zillow, and more.
Because it’s virtual, I’d be able to attend without travel costs or time away from work, and all sessions are available on demand afterward through September 2027. I’d also get access to the attendee Slack community and can share notes, takeaways, and useful resources back with the team.
Here’s the full program:
https://www.buttonevents.com/2026-conference/2026-program
A few sessions I’m especially interested in are:
- [Session name]
- [Session name]
- [Session name]
I think it would be a valuable professional development opportunity and would directly support the work we’re doing as a team.
Thanks for considering it!
[Your name]
Ready to register once you have the green light?
See pricing options and register for Button 2026.
What attendees say about Button
“Button was literally the best thing that’s ever happened to me in my professional career. I learned a ton and feel as though I’ve been initiated into a community full of the most wonderful, supportive, and inspiring people I’ve ever had the privilege to learn from. THANK YOU.”
“Hearing from the people who get [content] and can explain it is validating, liberating, and electrifying. This entire experience recharges my batteries and reframes my lens of the world.”
“It was great to be able to attend with my whole team this year. Thanks for making package deals available so we could all come!”
“Attending Button as a team helps our content designers stay current and connected. They get to hear what others in the field are working on, spark new ideas, and come back inspired to push things forward.”
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