Make the case for attending Button
Want to go to Button but need budget approval? Here’s everything you need to make the pitch to your manager — talking points, a pre-written email, and answers to the questions they’re most likely to ask.
The one-liner for Slack or email
Button 2026, an online conference dedicated to navigating the current content design landscape, is happening this September 24-25. I’d love to attend this year. Can we find a few minutes to discuss?
The goal of the first message is just to get a conversation started, not to close the deal. Keep it short.
Talking points for your pitch
I’ll come back with knowledge I can apply immediately.
Button sessions are led by practitioners doing this work right now. The talks cover AI, content systems, UX writing, and leadership, and I’ll bring back ideas and frameworks I can put to use on current projects.
It’s online — no travel cost or time away from the office.
Button is fully online, September 24–25. No flights, no hotels, no out-of-office coverage needed. I can still be available if anything urgent comes up.
I’ll learn alongside teams facing similar challenges.
Over 1,000 content designers from 40+ countries attend each year, from companies like Amazon, Atlassian, Microsoft, and SAP. The conversations in Q&As, watch parties, and the Button Slack are where some of the most valuable learning happens. We’ll get direct insight into how other teams solve the same problems we’re facing.
Recordings ensure I can stay on top of work while still getting full value from the conference.
Every session is recorded and available through September 2027. If I can’t watch something live, I can catch it later. The whole library is included with a pass.
If budget is a concern, there are discounts available.
Button offers $50 discounts for nonprofit employees and government employees. And if we want to attend as a group, team passes bring the cost down significantly per person.
What attendees say about Button
“Button was literally the best thing that’s ever happened to me in my professional career. I learned a ton and feel as though I’ve been initiated into a community full of the most wonderful, supportive, and inspiring people I’ve ever had the privilege to learn from. THANK YOU.”
“Hearing from the people who get [content] and can explain it is validating, liberating, and electrifying. This entire experience recharges my batteries and reframes my lens of the world.”
“It was great to be able to attend with my whole team this year. Thanks for making package deals available so we could all come!”
“Attending Button as a team helps our content designers stay current and connected. They get to hear what others in the field are working on, spark new ideas, and come back inspired to push things forward.”
Questions your boss might ask
“Is this a good use of conference budget?”
Button is specifically for content designers, not a general tech conference where content design is one track among many. Every session is relevant to the work I do.
“How is this different from just watching talks online for free?”
The live experience is different — Q&As with speakers, watch parties with peers, access to the Button Slack community where conversations continue after the conference. Button is participatory, and the relationships built there tend to last.
“What will you actually bring back?”
I’ll write up key takeaways and share them with the team. Sessions are recorded, so I can share insights from specific talks that are relevant to projects we’re working on. I'll come back with concrete ideas I can put to work right away.
“Can we do this next year instead?”
The program this year is particularly relevant to what we're working on — [AI and content / content systems / whatever fits]. I'd recommend attending this year so we can make meaningful change within our organization, sooner rather than later.
Pre-written email to your manager
Customize the bracketed parts and send, or use it as a starting point.
Hi [Manager's Name],
I'd like to make the case for attending the Button 2026 virtual conference this September 24-25.
https://www.buttonevents.com/2026-conference
Why it’s worth considering:
It’s one of the few events entirely focused on content design, and I think it could be a strategic investment for our organization.
- Fully virtual: With no travel required to attend, I can join from home/in the office.I can also watch the on-demand library on my own time.
- Relevant content: This year’s program aligns with our current work, including AI, content design tools, content systems, and team workflows.
- Team development: If we opt for a team pass, it’s a shared learning opportunity that supports our growth and collaboration.
- Cost-effective: Team passes drastically reduce the per-person cost (up to 50% off). Even smaller group passes offer big savings.
By attending, I’ll get access to the live talks, on-demand recordings through September 2027, and the ability to join the engaging conference Slack workspace. I’ll plan to bring back key takeaways and share insights that are relevant and applicable to our work.
Here’s the complete list of Button 2026 sessions so you can see what’s covered.
[Insert 2–3 selected sessions here]
Let me know if you have any questions or would like to discuss further! The Button team is also available to answer any questions at hello@buttonevents.com.
https://www.buttonevents.com/2026-conference/2026-program
Thanks for considering it,
[Your Name]
Ready to register once you have the green light?
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