Fighting for authentic content in the age of enshittification

We’ve all been asked to make a series of short-term compromises as “growing pains” towards a glorious (profitable) future. We ship minimum viable content for minimum viable products. We collaborate with AI — or hand off creation — for the sake of efficiency. After all, we’re told, the ends justify the means.

There are no ends. Only means. We’ve made tradeoffs and sacrifices as one-offs today with the promise that it won’t happen again . . . until those tradeoffs become the baseline. Every time we sigh and sign off on these requests because we’re overworked and exhausted, the bar is set a little lower for next time. The slippery slope just gets steeper.

This is how enshittification happens. This is how we got to global 2026.

It’s time to take a stand. It’s time to push back for content that is user-friendly, accessible, and sustainable. It’s time for authenticity and humanity. This is how your organization will stand out from the slop, and how you will save your sanity.

In this session, you’ll learn:

• Why now is the time to take a stand.
• How good content is better for business.
• The systemic cracks that allow you to use your leverage (and you do have leverage).