The ongoing power of content after handoff

The work doesn’t end when content is “done.” In many orgs, handoff is where the real chaos begins — hardcoded strings, last-minute copy changes, localization breakdowns, and mismatched UX. This talk digs into what really happens to content after it leaves Figma and how to take control of the process.

Michael Landis will share how they built scalable systems at HiBob to bridge the gaps between design, engineering, and localization — without adding friction. You’ll walk away with a tactical framework for tracking content post-handoff, collaborating with devs, and building trust across teams. Expect tools, templates, and real-life examples you can use to make content more consistent, resilient, and respected.

In this session, you’ll learn how to:

• Establish content as traceable data infrastructure, not just text.
• Build strong content bridges with engineering and localization teams.
• Implement content rules directly into your design system components.
• Take full end-to-end ownership of your product content governance.
• Future-proof content operations for AI and workflow automation.