Melinda Howard Belcher

Melinda Belcher has spent more than two decades leading content design inside large, regulated organizations, most recently as a the head of Payments Content at JPMorgan Chase. Her leadership experience has given her a front-row seat to what happens when content teams try to give everything equal attention: Everything moves forward, but very little gets better. She developed the Velvet Cannonball framework to help content leaders prioritize around impact, practice strategic disappointment, and protect the judgment that makes their work worth doing.