You’re invited to a free Button watch party!
- Watch a popular Button talk in real-time with content design peers
- Participate in our live Q&A with the speaker
- Chat with fellow attendees in Zoom as we go
Think you need to be an AI wizard to use AI in your content design workflow? Nope!
In this top-rated session from our Button 2025 conference, Ilinca shares her favorite scrappy AI content design hacks. These aren’t fancy, high-tech tricks — they’re practical, simple solutions that make daily content design tasks easier and less intimidating. You’ll leave with ready-to-use prompts, real-world examples, and a clear understanding of how to get started with AI, even if you don’t think of yourself as “techy.”
In this session, you will:
- See easy, everyday examples of how AI can speed up your content design workflow.
- Learn foolproof prompts for quick copy generation and localization tasks.
- Understand how to use AI to pull content directly from Figma (no copy-pasting!).
- Learn how to create accessible, AI-powered style guides for your coworkers.
- Find ways to feel more confident using AI, even if you’re not an expert.
This event will be recorded and shared with registered attendees after the event.
Meet your speaker
Meet your speakers
Meet your panel
Ilinca Apolzan is a Senior Content Designer at Klarna, where she works at the intersection of language, AI, and product design. With over five years of experience in UX and conversational design, she’s helped shape intuitive, human-centered experiences across app and web platforms. Ilinca is a natural tinkerer — known for hacking together scrappy but effective AI workflows and turning curiosity into practical tools.
She’s also an active writer, sharing reflections and experiments on Medium. Originally from Germany and now based in Stockholm, she brings warmth, energy, and a love of cross-disciplinary collaboration to everything she does.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX and UX Skills for Business Strategy. She mentors, teaches, and speaks about UX and content strategy. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
Our watch party sponsor
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The University of Washington’s Communication Leadership program teaches in-demand skills in growing communication fields. Advance your career with an AI-ready master’s degree focused on storytelling, content, and purpose-driven leadership.
