You’re invited to a special event!
- Watch a demo in real-time with content design peers
- Participate in live Q&A with the speaker
- Chat with fellow attendees in Zoom as we go
The way we build products has changed. AI has collapsed workflows, combined roles, and changed the needs of entire job functions — including content design. Yes, AI can write now. But the importance of text in building great, successful products hasn’t become any less important. So this just means that a content designer's value has shifted from creator to builder.
Join Ditto’s co-founder Jolena Ma for a session on how content designers can build reliable content systems to power better product copy at every step of the workflow.
In this session, you’ll learn how to:
- Build from your actual codebase as the source of truth.
- Deliver the right context to ensure the best output every time.
- Track the performance of the content system you've built.
- Prove the value of this critical work.
This event will be recorded and shared with registered attendees after the event.
Meet your speaker
Jolena Ma is cofounder and CEO of Ditto, a tool purpose-built for content designers to centralize and manage a single source of truth for product copy. Jolena has been CEO of Ditto for the past 6 years; prior to that, she was working in product design and product management in the SF tech scene.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX and UX Skills for Business Strategy. She mentors, teaches, and speaks about UX and content strategy. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
Our watch party sponsor
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The University of Washington’s Communication Leadership program teaches in-demand skills in growing communication fields. Advance your career with an AI-ready master’s degree focused on storytelling, content, and purpose-driven leadership.
