You’re invited to a free Button watch party!
- Watch a popular Button talk in real-time with content design peers
- Participate in our live Q&A with the speaker
- Chat with fellow attendees in Zoom as we go
About this event
Brand messaging is complex. Somehow, you have to speak to the needs of different customer personas, align your work with product and marketing, and craft a cohesive message across multiple customer touch points.
Thankfully, there’s an approach to messaging frameworks that exists at the intersection of brand messaging, audience segmentation, and data. Learn how Jenny uses these scalable frameworks to put data behind content recommendations and influence senior stakeholders.
In this session, you’ll learn:
- How to build scalable messaging frameworks that align content and product around shared brand principles.
- Why decoupling messaging principles from their execution can result in a more versatile framework.
- How this approach helps build alignment across disciplines, and streamline the onboarding process for new crafters and contractors.
This event will be recorded and shared with registered attendees after the event.
Meet your speaker
Meet your speakers
Meet your panel
Jenny Scribani is a design-thinking UX and content design leader with more than a decade of experience helping brands shape compelling stories and messaging strategies. Fueled by coffee and a relentless commitment to the Oxford comma, she spends her time crafting content strategies, coaching aspiring writers, and waxing lyrical on topics ranging from artificial intelligence to the virtues of Hufflepuffs. Originally from Cape Town, you can find her hunting for the best coffee in Vancouver.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX (O’Reilly Media, 2019). She mentors, teaches, and speaks about UX content. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
