You’re invited to a free Button watch party!
- Watch a popular Button talk in real-time with content design peers
- Participate in our live Q&A with the speaker
- Chat with fellow attendees in Zoom as we go
Naming is a super-thorough process worth nerding out about!
Join Urmi Rahman as she shares what she’s learned from naming three privacy features for WhatsApp’s 2+ billion users. You’ll get an up-close look at what factors should inform the process, techniques for gathering valuable information, and sharing results for impact. You don’t have to work for a global company to learn from this talk!
In this session, you’ll learn how to:
- Decide if your feature needs a name.
- Use specific techniques to collect valuable inputs.
- Analyze your inputs and share your results.
- Partner with stakeholders to align on the right feature name for your audience.
This event will be recorded and shared with registered attendees after the event.
Meet your speaker
Meet your speakers
Meet your panel
Urmi Rahman is an independent senior content designer. She’s a first gen immigrant who grew up in Southern California with a large extended family. Her experiences as an immigrant navigating life in America have fostered her desire for inclusion and making space for diverse opinions. She enjoys spending time with her 3 boys and husband, watercolor painting, journalism, and hiking. She also loves reading or writing about people’s lives, experiences, and wins in her spare time.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX and UX Skills for Business Strategy. She mentors, teaches, and speaks about UX and content strategy. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
Our watch party sponsor
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The University of Washington’s Communication Leadership program teaches in-demand skills in growing communication fields. Advance your career with an AI-ready master’s degree focused on storytelling, content, and purpose-driven leadership.
