You’re invited to a free Button watch party!
- Watch a popular Button talk in real-time with content design peers
- Participate in our live Q&A with the speaker
- Chat with fellow attendees in Zoom as we go
“AI-generated” is everywhere, but is that actually the best way to talk about AI-powered experiences? In this insightful session from our Button 2025 conference, Laura Palotie will share how the content designers at Google Shopping developed a benefit-forward framework for communicating AI in ways that feel clear, helpful, and human. You’ll learn how simple language choices can build trust, reduce confusion, and better connect AI features to real user value.
In this session, you’ll learn:
- What key user questions to answer when deciding how to describe AI-powered experiences or mention “AI” in your products.
- How to leverage UI moments such as the loading screen, product naming, and disclaimers to demystify the technology to users.
- How to apply a framework for advocating for simple, value-forward AI labeling with your stakeholders.
- How much to lean into “AI” (or away from it) in your messaging.
Meet your speaker
Meet your speakers
Meet your panel
Laura Palotie is a UX Content Designer on the Google Shopping team; she has spent most of her career in the US, but is currently based in London. She’s authored companywide UX guidelines on personalization terminology and sustainability messaging, and most recently has focused on GenAI user education and shopping-related LLM responses. Prior to Google, she worked as a literary agent and journalist. She’s a firm believer in messy desks, guilty pleasures, and impromptu weekend trips with her family.
Meet your host
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX and UX Skills for Business Strategy. She mentors, teaches, and speaks about UX and content strategy. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
Our watch party sponsor
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The University of Washington’s Communication Leadership program teaches in-demand skills in growing communication fields. Advance your career with an AI-ready master’s degree focused on storytelling, content, and purpose-driven leadership.
