Rapid changes in technology, team structures, and product priorities are expanding content design’s core practices. In addition to researching, producing, and managing effective content, we are increasingly needed to help shape the systemic structures and workflows through which that content is created. This creates exciting new opportunities for content designers to expand their impact … and knowing how to effectively plan for and design structured content is key.
This workshop will help you learn how to introduce and manage structured content in product contexts. Over two days, we’ll explore core concepts in structured and composable content drawn from real-world examples; expose technical and implementation details that help you communicate across teams; and get hands-on practice with strategies and frameworks for planning, designing, and managing structured content in product design contexts.
You’ll learn:
- Key principles of structured and composable content design.
- Technical and implementation considerations for structured content in product environments.
- Planning frameworks for content models.
- Collaboration strategies for working with engineering, design, and product stakeholders.
Meet your speaker
Meet your speakers
Meet your panel
Andy Fitzgerald works with mission-driven organizations of all sizes to craft composable content solutions that communicate complexity clearly, align business and user goals, and scale effectively over time. He has completed and delivered work for a wide variety of clients, ranging from three-person startups to departmental units in the World Health Organization. Prior to forming his own practice in 2016, Andy held design and design director positions with Frog Design and Deloitte Digital.
