Content design teams often work screen by screen — creating, reviewing, and managing content one surface at a time. But organizations with large, complex content footprints are increasingly discovering that this approach doesn't scale. When the same facts, concepts, and ideas need to appear across multiple product screens and pages, what you need isn't more artifacts — it's a system for composing and delivering content as reusable, structured building blocks.

This workshop will introduce concepts and frameworks for understanding structured content design as a systems practice, and will build on those concepts with hands-on exercises based on real-world examples of content rich applications and websites. The approaches we'll cover apply to content-rich environments including product interfaces, CMS-driven websites, and emerging AI-powered experiences like knowledge bases. The concepts are platform-agnostic and not tied to any specific technology.

You’ll learn:

• Key principles of structured and composable content design.
• Frameworks for structured content design and change management in content rich environments.
• Technical and implementation considerations for structured content delivery.
• Collaboration strategies for working with engineering, design, and product stakeholders.

Day 1

We'll focus on structured content foundations. You'll learn how to shift from managing individual content artifacts to orchestrating content systems, and build the shared language you need to collaborate with engineering, design, and product stakeholders.

We'll discuss and practice ways to:

• Identify the facts, concepts, and ideas that make up your product's content.
• Map the ground truth of your organization's content with domain modeling.
• Bridge the conceptual world of domain modeling with the technical reality of content management systems.
• Engage stakeholders and subject matter experts to formalize knowledge and identify misalignment.
• Think strategically about how to remove barriers and support structured content workflows with AI.

Day 2

We'll build on the foundations laid in day one and focus on structuring and delivering content across contexts to end users. You'll get hands-on practice designing content types and taxonomies, and will learn approaches for improving author experiences and measuring success.

We'll discuss and practice ways to:

• Design content types and attributes, including determining the right level of granularity for your product context.
• Connect types in meaningful ways using goal oriented approaches to taxonomy design and metadata.
• Plan how structured content gets delivered across contexts, using tools like block templates and priority guides.
• Design author experiences that balance structure with creative flexibility.
• Measure the success of structured content initiatives and communicate progress to stakeholders by mapping results to their priorities.