In an age of accelerated change and AI-driven transformation, it’s more important than ever to measure UX work by meaningful outcomes, not just the generation of outputs (screens, flows, copy updates). In this session, discover new methods to make your UX work strategic by explicitly connecting it to business outcomes.
You’ll learn how to prioritize the work that matters, connect problems to solve with measurable business impact, and lead with impact in ways stakeholders understand and value.
Through practical frameworks and examples, this session will help you move from merely generating UX deliverables to articulating and shaping its strategic value inside your organization.
By the end of this session, you’ll be able to:
- Uncover which business metrics to track and report when implementing UX strategies.
- Effectively communicate the value of UX to stakeholders.
- Prioritize the most impactful UX solutions for your organization.
- Negotiate the organizational conditions you need to be successful.
- Articulate the measurable business outcomes produced by your UX efforts.
Meet your speakers
Torrey Podmajersky specializes in UX content for global organizations, having previously worked at Xbox, Windows, Google, and Offerup. She authored Strategic Writing for UX and UX Skills for Business Strategy. She mentors, teaches, and speaks about UX and content strategy. In her free time, she enjoys kayaking, art, and spending time with her husband and cats at their Puget Sound home.
Kim Mats Mats is a UX consultant, co-author of UX Skills for Business Strategy, and founder of her experience design agency, Three Lines. After untangling complex systems and leading change at over twenty organizations, she now consults with UX teams to expand their work from delivery to strategy by connecting user insights, design workflows, and organizational goals. Kim believes that a trusted relationship is the best deliverable.Kim is based in Seattle, where she spends her spare time riding the light rail in search of the city’s best coffee shops.
Meet your host
Our watch party sponsor
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The University of Washington’s Communication Leadership program teaches in-demand skills in growing communication fields. Advance your career with an AI-ready master’s degree focused on storytelling, content, and purpose-driven leadership.
