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CDT
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Applying ancient Gen X wisdom to modern content design woes

October 23, 2025 3:20 PM
October 23, 2025 3:30 PM
Thursday
,
Oct 23
October 23, 2025 3:20 PM
October 23, 2025 3:30 PM
3:20 pm
3:30 pm
CDT
Main conference
Keynote
Spotlight
Watch party
Live broadcast
Zoom breakout

Earlier this year, Ryan realized he was missing a personal connection to his content design work. So he revisited his favorite bits of 1990s pop culture.

Impostor syndrome? Be like Courtney Love: “I fake it so real, I am beyond fake.” Stakeholder struggles? Here’s Tyler Durden from Fight Club: “Stop trying to control everything and just let go!” As it turns out, applying Gen X proverbs to current content design challenges is a hella dope way to stay motivated.

In this talk, you’ll learn:

  • How to look for unique bits of inspiration from any decade you want.
  • That sometimes the best wisdom is idiosyncratic and/or a bit strange.
  • How to brainstorm “t-shirt” slogans for your content design team to rally around.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
CDT
This is some text inside of a div block.

Applying ancient Gen X wisdom to modern content design woes

October 23, 2025 3:20 PM
October 23, 2025 3:30 PM
Thursday
,
Oct 23
October 23, 2025 3:20 PM
October 23, 2025 3:30 PM
3:20 pm
3:30 pm
CDT
Main conference
Spotlight
Live broadcast
Zoom breakouts

Earlier this year, Ryan realized he was missing a personal connection to his content design work. So he revisited his favorite bits of 1990s pop culture.

Impostor syndrome? Be like Courtney Love: “I fake it so real, I am beyond fake.” Stakeholder struggles? Here’s Tyler Durden from Fight Club: “Stop trying to control everything and just let go!” As it turns out, applying Gen X proverbs to current content design challenges is a hella dope way to stay motivated.

In this talk, you’ll learn:

  • How to look for unique bits of inspiration from any decade you want.
  • That sometimes the best wisdom is idiosyncratic and/or a bit strange.
  • How to brainstorm “t-shirt” slogans for your content design team to rally around.

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