Program

Wednesday, October 22

Spotlight sessions

October 22, 2025 8:30 AM

October 22, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.

Unlock powerful feedback: How to prepare for and optimize content design critiques

Yukti Tuli

Content Designer, Atlassian

Spotlight sessions

October 22, 2025 8:30 AM

October 22, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

Connected content: Writing for multi-screen, connected ecosystems

Remy Ferber

Head of UX Content Design, Volvo Cars

Spotlight sessions

October 22, 2025 8:30 AM

October 22, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

AI for the rest of us: Scrappy hacks for curious content designers

Ilinca Apolzan

Senior Content Designer, Klarna

Spotlight sessions

October 22, 2025 9:30 AM

October 22, 2025 10:00 AM

9:30 am

–

10:00 am

CDT

30-min break

Spotlight sessions

October 22, 2025 10:00 AM

October 22, 2025 10:10 AM

10:00 am

–

10:10 am

CDT

Welcome to Button!

Spotlight sessions

October 22, 2025 10:10 AM

October 22, 2025 10:45 AM

10:10 am

–

10:45 am

CDT

Responsible foresight: How to anticipate risks while building new products

Shirley Chan

Content Design Lead, Eightfold AI

Spotlight sessions

October 22, 2025 10:45 AM

October 22, 2025 10:50 AM

10:45 am

–

10:50 am

CDT

5-min break

Spotlight sessions

October 22, 2025 10:50 AM

October 22, 2025 11:25 AM

10:50 am

–

11:25 am

CDT

The tools are too damn expensive: How “minimum necessary tech” can move our whole discipline forward

Jane Ruffino

Founder and UX Content Consultant, Character

Spotlight sessions

October 22, 2025 11:25 AM

October 22, 2025 11:30 AM

11:25 am

–

11:30 am

CDT

5-min break

Spotlight sessions

October 22, 2025 11:30 AM

October 22, 2025 12:30 PM

11:30 am

–

12:30 pm

CDT

The evolving role of the content designer

Torrey Podmajersky

President, Catbird Content

Jas Deogan

UX and Content Design Leader, Consultant

Andrew Stein

Content Design Leader, Consultant

Kiran Mascarenhas

Senior Manager, UX Design, T-Mobile

Spotlight sessions

October 22, 2025 12:30 PM

October 22, 2025 1:15 PM

12:30 pm

–

1:15 pm

CDT

45-min break

Spotlight sessions

October 22, 2025 1:15 PM

October 22, 2025 2:15 PM

1:15 pm

–

2:15 pm

CDT

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.

How to capture, recall, and reuse past work for your portfolio

Erin Erb

Senior Content Designer, MyFitnessPal

Spotlight sessions

October 22, 2025 1:15 PM

October 22, 2025 2:15 PM

1:15 pm

–

2:15 pm

CDT

Content design ops reconsidered: Doing more with less

Barbara Blythe

Senior Content Designer, Cisco

Spotlight sessions

October 22, 2025 1:15 PM

October 22, 2025 2:15 PM

1:15 pm

–

2:15 pm

CDT

Steal my playbook: Five takeaways from five years of running content-led A/B tests

Lily Rutman

Staff Content Designer, DoorDash

Spotlight sessions

October 22, 2025 2:15 PM

October 22, 2025 3:00 PM

2:15 pm

–

3:00 pm

CDT

45-min break

Spotlight sessions

October 22, 2025 3:00 PM

October 22, 2025 3:05 PM

3:00 pm

–

3:05 pm

CDT

Welcome back

Spotlight sessions

These 10-minute talks pack a punch with focused, thoughtful ideas that deliver big impact in a small window.

October 22, 2025 3:05 PM

October 22, 2025 3:15 PM

3:05 pm

–

3:15 pm

CDT

Designing the future: A blueprint for content design internships

Bridget O'Donnell

Senior Content Strategist, Alibaba Group (AliExpress)

Spotlight sessions

October 22, 2025 3:15 PM

October 22, 2025 3:25 PM

3:15 pm

–

3:25 pm

CDT

Talk business to me: Practical strategies to build your business acumen and strategic influence as a content designer

Shannon Leahy

Senior UX Manager, Capital One

Spotlight sessions

October 22, 2025 3:25 PM

October 22, 2025 3:35 PM

3:25 pm

–

3:35 pm

CDT

Fall back in love with content design

Nicole Michaelis

Content Design Lead, Wolt

Spotlight sessions

October 22, 2025 3:35 PM

October 22, 2025 3:40 PM

3:35 pm

–

3:40 pm

CDT

5-min break

Spotlight sessions

October 22, 2025 3:40 PM

October 22, 2025 4:15 PM

3:40 pm

–

4:15 pm

CDT

Craft isn’t enough: Flex your leadership skills for greater impact

Felicia Wu

Head of Content Design, Teradata

Spotlight sessions

October 22, 2025 4:15 PM

October 22, 2025 4:25 PM

4:15 pm

–

4:25 pm

CDT

10-min break

Spotlight sessions

October 22, 2025 4:25 PM

October 22, 2025 5:05 PM

4:25 pm

–

5:05 pm

CDT

Beyond “belonging”: Content’s crucial role in championing true inclusion

Natalie Dunbar

Founder and CEO, The Content Practice Architect

Spotlight sessions

October 22, 2025 5:05 PM

October 23, 2025 5:35 PM

5:05 pm

–

5:35 pm

CDT

30-min break

Spotlight sessions

October 22, 2025 5:35 PM

October 22, 2025 6:35 PM

5:35 pm

–

6:35 pm

CDT

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.

Not just trigger warnings: A holistic approach to trauma-informed content design

Megan Legawiec

Senior Content Designer, Justpoint

Spotlight sessions

October 22, 2025 5:35 PM

October 22, 2025 6:35 PM

5:35 pm

–

6:35 pm

CDT

Heuristics are your friend: How to influence and scale with tried-and-true content standards

Matt Weston

Leader, Content Design, Cisco

Spotlight sessions

October 22, 2025 5:35 PM

October 22, 2025 6:35 PM

5:35 pm

–

6:35 pm

CDT

Clarity, meet compliance: Crafting compelling content in a regulated world

Hannah Mazonson

Senior Content Designer, Netflix

Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.

Thursday, October 23

Spotlight sessions

October 23, 2025 8:30 AM

October 23, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.

Building an AI co-writer for UX: A step-by-step guide

Jonathan Sitbon

UX Writing Team Lead, Wix

Spotlight sessions

October 23, 2025 8:30 AM

October 23, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

QA with less: How to lint strings and run style checks on UI text

Roger Sheen

Senior UX Writer, Jimdo

Spotlight sessions

October 23, 2025 8:30 AM

October 23, 2025 9:30 AM

8:30 am

–

9:30 am

CDT

Scaling when you’re solo: Building content ops for efficiency and impact

Edna Ololade

UX Writer, Crane, Inc.

Spotlight sessions

October 23, 2025 9:30 AM

October 23, 2025 10:00 AM

9:30 am

–

10:00 am

CDT

30-min break

Spotlight sessions

October 23, 2025 10:00 AM

October 23, 2025 10:10 AM

10:00 am

–

10:10 am

CDT

Welcome back

Spotlight sessions

October 23, 2025 10:10 AM

October 23, 2025 10:45 AM

10:10 am

–

10:45 am

CDT

Content design meets meditation: Crafting a guided experience

Kesavan Nampoothiry

Senior Content Strategist, Adobe

Spotlight sessions

October 23, 2025 10:45 AM

October 23, 2025 10:50 AM

10:45 am

–

10:50 am

CDT

5-min break

Spotlight sessions

October 23, 2025 10:50 AM

October 23, 2025 11:25 AM

10:50 am

–

11:25 am

CDT

How to build accessibility into every step of the design process

Farheen Samad

UX Researcher & Content Designer, Eventida, Inc.

Spotlight sessions

October 23, 2025 11:25 AM

October 23, 2025 11:30 AM

11:25 am

–

11:30 am

CDT

5-min break

Spotlight sessions

October 23, 2025 11:30 AM

October 23, 2025 12:30 PM

11:30 am

–

12:30 pm

CDT

Unified content strategy: Partnerships and shared purpose

Larry Swanson

Community Growth Manager, metaphacts

Eileen Webb

Director of Strategy & Livestock, Webmeadow

Patrick Stafford

CEO, UX Content Collective

Kelly Chambers

Director of UX Writing & Content Design, Booking.com

Spotlight sessions

October 23, 2025 12:30 PM

October 23, 2025 1:30 PM

12:30 pm

–

1:30 pm

CDT

60-min break

Spotlight sessions

October 23, 2025 1:30 PM

October 23, 2025 2:30 PM

1:30 pm

–

2:30 pm

CDT

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.

Measuring product success when incentives focus on people, not profits

Abby Bajuniemi

Staff UX Researcher, New_ Public

Spotlight sessions

October 23, 2025 1:30 PM

October 23, 2025 2:30 PM

1:30 pm

–

2:30 pm

CDT

How to build a content design playbook when you’re short on time

Alice Bishop

Senior Content Designer, TPXimpact

Spotlight sessions

October 23, 2025 1:30 PM

October 23, 2025 2:30 PM

1:30 pm

–

2:30 pm

CDT

Ethical language frameworks: How content designers can shift nonprofit narratives

Charanya Thiyanavadivel

Manager, Digital Marketing, Royal Ontario Museum

Spotlight sessions

October 23, 2025 2:30 PM

October 23, 2025 3:15 PM

2:30 pm

–

3:15 pm

CDT

45-min break

Spotlight sessions

October 23, 2025 3:15 PM

October 23, 2025 3:20 PM

3:15 pm

–

3:20 pm

CDT

Welcome back

Spotlight sessions

These 10-minute talks pack a punch with focused, thoughtful ideas that deliver big impact in a small window.

October 23, 2025 3:20 PM

October 23, 2025 3:30 PM

3:20 pm

–

3:30 pm

CDT

Applying ancient Gen X wisdom to modern content design woes

Ryan Bigge

Staff Content Designer, Independent

Spotlight sessions

October 23, 2025 3:30 PM

October 23, 2025 3:40 PM

3:30 pm

–

3:40 pm

CDT

The role of the community of practice in the future of Scottish content design

Niall McCamley

Head of Practice for Content Design, Scottish Government

Spotlight sessions

October 23, 2025 3:40 PM

October 23, 2025 3:50 PM

3:40 pm

–

3:50 pm

CDT

How to track your impact (and take back your time!)

Rosie Olaivar

Content Design Lead, Second Nature

Spotlight sessions

October 23, 2025 3:50 PM

October 23, 2025 3:55 PM

3:50 pm

–

3:55 pm

CDT

5-min break

Spotlight sessions

October 23, 2025 3:55 PM

October 23, 2025 4:30 PM

3:55 pm

–

4:30 pm

CDT

Content governance, community of practice, and generative AI in higher ed

Joyce Peralta

Manager, Digital Communications, McGill University

Spotlight sessions

October 23, 2025 4:30 PM

October 23, 2025 4:35 PM

4:30 pm

–

4:35 pm

CDT

5-min break

Spotlight sessions

October 23, 2025 4:35 PM

October 23, 2025 5:10 PM

4:35 pm

–

5:10 pm

CDT

Taking the scenic route

Pavel Samsonov

Principal Experience Designer, Justworks

Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.

Friday, October 24

October 24, 2025 10:00 AM

October 24, 2025 10:05 AM

10:00 am

–

10:05 am

CDT

Get clarity and find confidence in our rapidly-changing roles. Join us for a full day dedicated to helping you navigate the changing world of content design and AI. Learn why we created AI Focus Day and what to expect.

Welcome to AI Focus Day!

October 24, 2025 10:05 AM

October 24, 2025 10:45 AM

10:05 am

–

10:45 am

CDT

Writing for accountability and trust: The role of content design in responsible AI

Sangeeta Marwah

Senior Content Designer, Microsoft

October 24, 2025 10:45 AM

October 24, 2025 10:50 AM

10:45 am

–

10:50 am

CDT

5-min break

October 24, 2025 10:50 AM

October 24, 2025 11:30 AM

10:50 am

–

11:30 am

CDT

Not just “generated”: Demystifying AI through language

Laura Palotie

Staff UX Content Designer, Google

October 24, 2025 11:30 AM

October 24, 2025 11:35 AM

11:30 am

–

11:35 am

CDT

5-min break

October 24, 2025 11:35 AM

October 24, 2025 12:35 PM

11:35 am

–

12:35 pm

CDT

Navigating AI mandates at work: Stories from the front lines

Jonathan McFadden

Staff Content Designer, Shopify

Marissa Phillips

Head of Writing, Block, Inc.

Lucie Hyde

Senior Director, User Experience & Design, PayPal

Justin Marks

Senior Content Designer, Independent

October 24, 2025 12:35 PM

October 24, 2025 1:35 PM

12:35 pm

–

1:35 pm

CDT

60-min break

October 24, 2025 1:35 PM

October 24, 2025 2:35 PM

1:35 pm

–

2:35 pm

CDT

Join fellow attendees to watch one session of your choice with live Q&A. You can also watch a few days ahead of the conference on your own, or catch up anytime afterward at your own pace.

Is my AI working? Auditing for accuracy and impact