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CDT
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How to design the personality of AI tools

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The future-facing realm of agentic AI (AI tools that can perform actions for you) requires us to be thoughtful about how we shape our experience of it, before it becomes ubiquitous.

This session will explore what makes us human, and how we can translate that into creating more fulfilling human-computer interactions. Amrita will share learnings from her experience leading content design for AI products at Webflow over the past two years. She will address how to determine whether AI should have personality, and if yes, how much and what kind.

In this session, you’ll learn how to:

  • Answer the question of how much personality AI should have.
  • Gain a deeper understanding of the role content design plays in shaping AI personality and user experience.
  • Influence how AI shows up in your product by understanding how users prefer to interact with it.

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