UX skills for transformation: Prioritize, measure, and drive positive business outcomes

In an age of accelerated change and AI-driven transformation, it’s more important than ever to measure UX work by meaningful outcomes, not just the generation of outputs (screens, flows, copy updates). In this session, discover new methods to make your UX work strategic by explicitly connecting it to business outcomes.

You’ll learn how to prioritize the work that matters, connect problems to solve with measurable business impact, and lead with impact in ways stakeholders understand and value.

Through practical frameworks and examples, this session will help you move from merely generating UX deliverables to articulating and shaping its strategic value inside your organization.

By the end of this session, you’ll be able to:

• Uncover which business metrics to track and report when implementing UX strategies.
• Effectively communicate the value of UX to stakeholders.
• Prioritize the most impactful UX solutions for your organization.
• Negotiate the organizational conditions you need to be successful.
• Articulate the measurable business outcomes produced by your UX efforts.

What you’ll need:

To participate, you’ll need access to a free Figma account.