Maya Elise Joseph-Goteiner

Founder, Velocity Ave

Maya Elise Joseph-Goteiner helps product teams make smarter decisions before investing in the wrong solutions. As the founder of Velocity Ave, she combines UX research, experimentation, and strategic product thinking to help organizations uncover customer needs and build products that people genuinely want to use. Having led UX across more than 100 products — including Google’s Area 120 incubator — Maya brings a practical, engaging approach to product strategy, innovation, and research that teams can put to work right away.

Button 2026 session

UX skills for transformation: Prioritize, measure, and drive positive business outcomes

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