Rich Prowse

Director of Practice, Content Design London

Rich Prowse helps people, teams, and organizations build their user experience capability. Over the past 20 years, Rich has worked with the public sector, charities, and global brands to transform their content and operations so they better support the people they serve. More recently, he’s focused on helping organizations use GenAI well and understand what responsible practice looks like.

Button 2026 session

Best-in-class AI content design: Prompting, workflows, and responsible use

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