Here’s your chance to learn from the amazing Atlassian content design ops team how they’ve successfully built out their content ops function — and how you can, too.
This workshop will teach you how to design, implement, and sustain a content operations strategy that allows your work to scale across the organization. In this hands-on workshop, you’ll clarify what content ops means for your team, uncover the systems and structures that support it, and develop a plan that connects content practices directly to business goals and user needs. Through guided exercises and discussion, you’ll move from defining strategy to building scalable systems that make content work better for everyone.
You’ll learn, discuss, and practice ways to:
- Map your organization’s content ecosystem and identify high-impact opportunities.
- Craft a content ops mission and business case that earn leadership buy-in.
- Establish governance models that provide clarity without bottlenecks.
- Optimize workflows for consistency, efficiency, and collaboration.
- Leverage AI tools to enhance quality and scale.
- Measure and communicate the impact of your content operations.
- Build communities of practice that sustain long-term success.
Meet your speaker
Meet your speakers
Meet your panel
Jason Fox is a content designer by day and Content Designer by night. In addition to guiding teams toward content excellence, he likes to help people clarify their thoughts while remaining completely lost in his own.
Sabrina Wingfield is a long-time content designer specializing in UX writing and user documentation. She embraces creativity and systems thinking to solve common pain points in content operations. She works from home with her tabby cat “meownager” who insists on joining all meetings.
Becky Todd is passionate about creating great experiences through content. She specializes in developer documentation, content management using source control, and content strategy. Most recently, she’s started dabbling in AI with the goal of unlocking its potential for content operations.
