Anna Potapova

Anna Potapova is the Staff Content Strategist & User Researcher at AliExpress, Alibaba’s global e-commerce platform. She leads her team in crafting buyer-facing content, developing AI-powered content tools, and driving user research for the design organization.In 2024, Anna co-founded Content Designers China, a community where content professionals connect through monthly virtual events, collaborate on industry challenges, and discover career opportunities.

Anna has been a guest on podcasts like Content Strategy Insights, Writers of Silicon Valley, and Localization Leaders. She’s also spoken at industry events like Button, Growing in Content, and UX Evenings @ Google.

When she’s offline, you’ll find her struggling through French verb conjugations, laughing at cult classic films with friends, or training for her next open-water swimming competition.