Manager, Digital Marketing, Royal Ontario Museum
Charanya Thiyanavadivel is a marketing and content design leader with over 10 years of experience bridging the worlds of product marketing and nonprofit communications.
She began her career in the learning and development space, where she led product positioning, content strategy, and go-to-market initiatives that drove user engagement and revenue growth. Now focused on the nonprofit sector, Charanya applies content design principles to build ethical, human-centered storytelling practices that challenge harmful narratives and drive meaningful impact.
She has collaborated with global organizations like UN Women and the International Organization for Migration to develop content strategies that advance sustainability goals. Currently, Charanya works with organizations to introduce processes that amplify marginalized voices, strengthen donor relationships, and align content with organizational values. Passionate about using storytelling and design for social impact, Charanya brings a unique perspective on how content can inspire both immediate action and long-term change.

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