Jonathan leads a UX writing team at Wix.com and spearheads the creation of an AI co-writer. His two-decade career spans multiple content disciplines, notably turning Wix’s blogs into industry-leading publications.

Outside of Wix, Jonathan is completing his PhD in history and linguistics and teaches writing and AI at Tel Aviv University, working to enrich the dialogue between technology and the humanities. He lives in Israel with his wife and their three daughters.