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Pavel Samsonov

Principal Experience Designer, Justworks

Pavel Samsonov is a Principal Experience Designer at Justworks in New York. His approach to product & UX draws from his research at Nielsen Norman Group, experience building design practice at AWS, and managing product teams at Bloomberg.

Pavel often describes himself as a Problem Designer, because the biggest influence on the solution is always the framing of the problem.

Button 2025 session

Taking the scenic route
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