Design’s seat at the table came at the cost of becoming a delivery function. In the pursuit of velocity and predictability, our managers have squeezed the space for creativity, psychological safety, and strategic influence out of the practice — diminishing our ability to create value.

In this environment, evangelizing the ideal content design process only leads to burnout and loss of political capital. But we can still thrive by focusing our energy on making our own opportunities. It’s not possible to make anyone else do things how we’d like, but we can design our own route — and show them the way.

You’ll learn:

• Why focusing on velocity reduced the value of design.
• How to find room for rigor within the constraints of output-oriented culture.
• How to intentionally reframe your relationship with your org.