Building your business acumen — or being able to “speak business” — is a crucial part of growing as a content designer. But it’s a skill often shrouded in opaque buzzwords and mystery.

This session flips the script. It breaks down everyday ways to build business skills and offers practical examples of how you can use this knowledge to influence the direction of projects, big and small.

After this talk, you’ll be able to:

• Describe different ways companies make or save money.
• Use familiar methods like mentorship or observation to build your business skills.
• Link content design and UX design decisions to business outcomes.
• Use business acumen to influence scope in projects both big (like a product strategy or roadmap) and small (like an email).