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CDT
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October 22, 2025 3:15 PM
October 22, 2025 3:25 PM
Wednesday
,
Oct 22
October 22, 2025 3:15 PM
October 22, 2025 3:25 PM
3:15 pm
3:25 pm
CDT
Main conference
Keynote
Spotlight
Watch party
Live broadcast
Zoom breakout

Talk business to me: Practical strategies to build your business acumen and strategic influence as a content designer

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Building your business acumen — or being able to “speak business” — is a crucial part of growing as a content designer. But it’s a skill often shrouded in opaque buzzwords and mystery.

This session flips the script. It breaks down everyday ways to build business skills and offers practical examples of how you can use this knowledge to influence the direction of projects, big and small.

After this talk, you’ll be able to:

  • Describe different ways companies make or save money.
  • Use familiar methods like mentorship or observation to build your business skills.
  • Link content design and UX design decisions to business outcomes.
  • Use business acumen to influence scope in projects both big (like a product strategy or roadmap) and small (like an email).
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
CDT
This is some text inside of a div block.
October 22, 2025 3:15 PM
October 22, 2025 3:25 PM
Wednesday
,
Oct 22
October 22, 2025 3:15 PM
October 22, 2025 3:25 PM
3:15 pm
3:25 pm
CDT
Main conference
Spotlight
Live broadcast
Zoom breakouts

Talk business to me: Practical strategies to build your business acumen and strategic influence as a content designer

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Building your business acumen — or being able to “speak business” — is a crucial part of growing as a content designer. But it’s a skill often shrouded in opaque buzzwords and mystery.

This session flips the script. It breaks down everyday ways to build business skills and offers practical examples of how you can use this knowledge to influence the direction of projects, big and small.

After this talk, you’ll be able to:

  • Describe different ways companies make or save money.
  • Use familiar methods like mentorship or observation to build your business skills.
  • Link content design and UX design decisions to business outcomes.
  • Use business acumen to influence scope in projects both big (like a product strategy or roadmap) and small (like an email).

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