Last year, the Wix content design team developed an AI assistant based on ChatGPT 4.0 to handle UX writing tasks, from routine copy to brainstorming ideas.
But the real story isn’t just “why” they did it — it’s “how.” In this talk, Jonathan will walk you through the technical process of training an AI to match brand voice, define content structures, and even inform other writing disciplines like localization. He’ll also highlight common pitfalls and essential strategies to avoid them.
You’ll learn:
Last year, the Wix content design team developed an AI assistant based on ChatGPT 4.0 to handle UX writing tasks, from routine copy to brainstorming ideas.
But the real story isn’t just “why” they did it — it’s “how.” In this talk, Jonathan will walk you through the technical process of training an AI to match brand voice, define content structures, and even inform other writing disciplines like localization. He’ll also highlight common pitfalls and essential strategies to avoid them.
You’ll learn:
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