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CDT
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October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
Thursday
,
Oct 23
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
8:30 am
9:30 am
CDT
Main conference
Keynote
Spotlight
Watch party
Live broadcast
Zoom breakout

Building an AI co-writer for UX: A step-by-step guide

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Last year, the Wix content design team developed an AI assistant based on ChatGPT 4.0 to handle UX writing tasks, from routine copy to brainstorming ideas.

But the real story isn’t just “why” they did it — it’s “how.” In this talk, Jonathan will walk you through the technical process of training an AI to match brand voice, define content structures, and even inform other writing disciplines like localization. He’ll also highlight common pitfalls and essential strategies to avoid them.

You’ll learn:

  • A proven framework for training an AI writing assistant from scratch.
  • How to structure content so AI understands your brand and voice.
  • Practical tips to avoid common pitfalls and mistakes.
  • Ideas for scaling AI solutions across different writing disciplines.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
CDT
This is some text inside of a div block.
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
Thursday
,
Oct 23
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
8:30 am
9:30 am
CDT
Main conference
Watch parties
Live broadcast
Zoom breakouts

Building an AI co-writer for UX: A step-by-step guide

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Last year, the Wix content design team developed an AI assistant based on ChatGPT 4.0 to handle UX writing tasks, from routine copy to brainstorming ideas.

But the real story isn’t just “why” they did it — it’s “how.” In this talk, Jonathan will walk you through the technical process of training an AI to match brand voice, define content structures, and even inform other writing disciplines like localization. He’ll also highlight common pitfalls and essential strategies to avoid them.

You’ll learn:

  • A proven framework for training an AI writing assistant from scratch.
  • How to structure content so AI understands your brand and voice.
  • Practical tips to avoid common pitfalls and mistakes.
  • Ideas for scaling AI solutions across different writing disciplines.

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