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CDT
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October 24, 2025 10:50 AM
October 24, 2025 11:30 AM
Friday
,
Oct 24
October 24, 2025 10:50 AM
October 24, 2025 11:30 AM
10:50 am
11:30 am
CDT
AI Focus Day
Keynote
Spotlight
Watch party
Live broadcast
Zoom breakout

Not just “Generated”: Demystifying AI through language

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Generative AI is reshaping business and changing how we communicate, create, and seek out information. Amidst this foundational shift, how should we describe the actual value of AI that resonates with our users?

In this session, you’ll learn how the content designers at Google Shopping dug into user insights and pain points to develop a framework for communicating the presence of GenAI in a benefit-forward way. You’ll learn how (and why) we moved away from terms like "generate,” hear content-led research learnings into AI messaging, and gain practical insights into how simple language tweaks can better position AI as a tool in service of the user.

In this session, you’ll learn:

  • What key user questions to answer when deciding how to describe AI-powered experiences or mention “AI” in your products.
  • How to leverage UI moments such as the loading screen, product naming, and disclaimers to demystify the technology to users.
  • How to apply a framework for advocating for simple, value-forward AI labeling with your stakeholders.
  • How much to lean into “AI” (or away from it) in your messaging.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
CDT
This is some text inside of a div block.
October 24, 2025 10:50 AM
October 24, 2025 11:30 AM
Friday
,
Oct 24
October 24, 2025 10:50 AM
October 24, 2025 11:30 AM
10:50 am
11:30 am
CDT
AI Focus Day
Keynote
Live broadcast
Zoom breakouts

Not just “Generated”: Demystifying AI through language

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Generative AI is reshaping business and changing how we communicate, create, and seek out information. Amidst this foundational shift, how should we describe the actual value of AI that resonates with our users?

In this session, you’ll learn how the content designers at Google Shopping dug into user insights and pain points to develop a framework for communicating the presence of GenAI in a benefit-forward way. You’ll learn how (and why) we moved away from terms like "generate,” hear content-led research learnings into AI messaging, and gain practical insights into how simple language tweaks can better position AI as a tool in service of the user.

In this session, you’ll learn:

  • What key user questions to answer when deciding how to describe AI-powered experiences or mention “AI” in your products.
  • How to leverage UI moments such as the loading screen, product naming, and disclaimers to demystify the technology to users.
  • How to apply a framework for advocating for simple, value-forward AI labeling with your stakeholders.
  • How much to lean into “AI” (or away from it) in your messaging.

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