Program

Content design sessions built for real-world work

Join us for two (or three!) days of can’t-miss sessions: thoughtful, practical, and packed with ideas you can actually use. You’ll learn from speakers doing the work and connect with the community moving content design forward.

add-on

Intensive Day

Wednesday, September 23

Roll up your sleeves before the main conference kicks off with a full day of intensive learning! These live, demonstration-driven sessions get into in-depth workflows, tools, and techniques you can apply immediately.

How it works: Choose two. Get all four.

Attend one three-hour session in the morning and one in the afternoon, then receive recordings of all four Intensive Day sessions after the conference. That’s 12 hours of practical, demonstration-driven learning you can revisit anytime.

Available only as an add-on to a Button 2026 pass. Not sold on its own.

Morning sessions

9:00 am–12:00 pm CDT

Main conference

Thursday–Friday, September 24–25

Daily schedule: Roughly 8:30 am–6:30 pm CDT (UTC−5). Final times announced in July.
Recordings: Available on demand through September 2027.

Keynotes

Panels

Harm reduction in content design: How we live out our values at work
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

Amanda Costello

Strategist and Bureaucromancer, Independent

Ayanfe Adewoye

Lead Content Designer, Hinge

Erin White

UX Director, Design Engineering, Citizens

What got us here won’t get us there: Repositioning content design for what’s next
Kate Agena

VP of Content Design, SAP

Natalie Marie Dunbar

Founder and CEO, The Content Practice Architect

Kim Bennett

Principal Content Design Manager, Microsoft

Jenny Mero

Manager, Product Experimentation, Comcast

Watch parties

Designing the front door: Turn empty states into effective product navigation
Cat Overman

Principal Content Designer, Information Architecture, Zillow

Fighting for authentic content in the age of enshittification
Alisa Bonsignore

Sustainable Content Strategist & Author, Clarifying Complex Ideas

In their own words

What attendees are saying about the programming

“Button was really fantastic! It was the best UX conference I’ve attended.”

Anna Bartosiewicz
Adjust UX

“These talks are BURSTING with information!”

Bridget Lawrow
TAA

“I took 13 pages of notes. Based on what I’ve learned, I’ll be sharing and writing and advocating for content design the entire next year.”

Katie Foutz
Sanford Health

“The day-to-day schedule pacing was great. Instead of drained, I felt energized at the end of each day.”

Natalie Dunbar
The Content Practice Architect

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