add-on

Intensive Day

Wednesday, September 23

Roll up your sleeves before the main conference kicks off with a full day of focused learning! These live, demonstration-driven sessions get into in-depth workflows, tools, and techniques you can apply immediately.

How it works: Choose two. Get all four.

Attend one three-hour session in the morning and one in the afternoon, then receive recordings of all four Intensive Day sessions after the conference. That’s 12 hours of practical, demonstration-driven learning you can revisit anytime.

Available only as an add-on to a Button 2026 pass. Not sold on its own.

Morning sessions

9:00 am–12:00 pm CDT

Main conference: Day 1

Thursday, September 24
September 24, 2026 10:00 AM
September 24, 2026 10:10 AM
10:00 am
10:10 am
CDT
September 24, 2026 10:10 AM
September 24, 2026 10:45 AM
10:10 am
10:45 am
CDT
Keynote
Live broadcast
Design an AI agent that thinks like a content designer
Mike Jang

Principal Technical Writer, F5

September 24, 2026 10:45 AM
September 24, 2026 10:50 AM
10:45 am
10:50 am
CDT
September 24, 2026 10:50 AM
September 24, 2026 11:25 AM
10:50 am
11:25 am
CDT
Keynote
Live broadcast
Push notifications people actually read and trust
Lena Shyryna

Head of Content Design, Kyiv Digital

September 24, 2026 11:25 AM
September 24, 2026 11:30 AM
11:25 am
11:30 am
CDT
September 24, 2026 11:30 AM
September 24, 2026 12:30 PM
11:30 am
12:30 pm
CDT
Panel
Live broadcast
Harm reduction in content design: How we live out our values at work
David Dylan Thomas

Founder, CEO, David Dylan Thomas, LLC

Amanda Costello

Strategist and Bureaucromancer, Independent

Ayanfe Adewoye

Lead Content Designer, Hinge

Erin White

UX Director, Design Engineering, Citizens

September 24, 2026 12:30 PM
September 24, 2026 1:15 PM
12:30 pm
1:15 pm
CDT
September 24, 2026 1:15 PM
September 24, 2026 2:15 PM
1:15 pm
2:15 pm
CDT
Watch Parties
Zoom breakouts

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch one week before and one year after the conference.

Context is the new copy: Content design in the age of AI
Victoria Igwe

Content Designer, Crave Daniels

Designing the front door: Turn empty states into effective product navigation
Cat Overman

Principal Content Designer, Information Architecture, Zillow

September 24, 2026 2:15 PM
September 24, 2026 3:00 PM
2:15 pm
3:00 pm
CDT
September 24, 2026 3:00 PM
September 24, 2026 3:30 PM
3:00 pm
3:30 pm
CDT
Special segment
Live broadcast
To be announced!

Sign up for Button email (link) to hear when new sessions are added.

September 24, 2026 3:30 PM
September 24, 2026 3:40 PM
3:30 pm
3:40 pm
CDT
September 24, 2026 3:40 PM
September 24, 2026 4:15 PM
3:40 pm
4:15 pm
CDT
Keynote
Live broadcast
Strategic disappointment: Using the “Velvet Cannonball” to prioritize your work
Melinda Howard Belcher

Executive Director, Content, JPMorgan Chase

September 24, 2026 4:15 PM
September 24, 2026 4:25 PM
4:15 pm
4:25 pm
CDT
September 24, 2026 4:25 PM
September 24, 2026 5:00 PM
4:25 pm
5:00 pm
CDT
Keynote
Live broadcast
Don't forget you're great: How to track your progress and why it matters
Audrey Ross

Senior Content Designer, Skylight

September 24, 2026 5:00 PM
September 24, 2026 5:30 PM
5:00 pm
5:30 pm
CDT
September 24, 2026 5:30 PM
September 24, 2026 6:30 PM
5:30 pm
6:30 pm
CDT
Watch Parties
Zoom breakouts

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch one week before and one year after the conference.

Confessions of a hiring manager: What I’m really looking for when I review your resume and portfolio
Sarah Woodard

Director of Content Design, Venmo, PayPal

Day 2

Main conference: Day 2

Friday, September 25
September 25, 2026 8:30 AM
September 25, 2026 9:30 AM
8:30 am
9:30 am
CDT
Watch Parties
Zoom breakouts

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch one week before and one year after the conference.

Better workflows: Designing AI systems grounded in content design principles
Kristina Maultsby

Head of Documentation, Avalara

Fighting for authentic content in the age of enshittification
Alisa Bonsignore

Sustainable Content Strategist & Author, Clarifying Complex Ideas

September 25, 2026 9:30 AM
September 25, 2026 10:00 AM
9:30 am
10:00 am
CDT
September 25, 2026 10:00 AM
September 25, 2026 10:10 AM
10:00 am
10:10 am
CDT
September 25, 2026 10:10 AM
September 25, 2026 10:45 AM
10:10 am
10:45 am
CDT
Keynote
Live broadcast
Fixing bias in UX content before AI scales it
Bryan Kelly

Senior Content Designer, Adobe

September 25, 2026 10:45 AM
September 25, 2026 10:50 AM
10:45 am
10:50 am
CDT
September 25, 2026 10:50 AM
September 25, 2026 11:25 AM
10:50 am
11:25 am
CDT
Keynote
Live broadcast
Strategic eras: What Taylor Swift’s reinvention strategy teaches content designers
Nicole Bankowski

Staff Content Designer, PayPal

September 25, 2026 11:25 AM
September 25, 2026 11:30 AM
11:25 am
11:30 am
CDT
September 25, 2026 11:30 AM
September 25, 2026 12:30 PM
11:30 am
12:30 pm
CDT
Panel
Live broadcast
What got us here won’t get us there: Repositioning content design for what’s next
Kate Agena

VP of Content Design, SAP

Natalie Marie Dunbar

Founder and CEO, The Content Practice Architect

Kim Bennett

Principal Content Design Manager, Microsoft

Jenny Mero

Manager, Product Experimentation, Comcast

September 25, 2026 12:30 PM
September 25, 2026 1:30 PM
12:30 pm
1:30 pm
CDT
September 25, 2026 1:30 PM
September 25, 2026 2:30 PM
1:30 pm
2:30 pm
CDT
Watch Parties
Zoom breakouts

Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch one week before and one year after the conference.

Designing the decision layer: A rich career path for systems-oriented content designers
Mara Lantz

Language Systems Architect, Independent

September 25, 2026 1:30 PM
September 25, 2026 2:30 PM
1:30 pm
2:30 pm
CDT
Watch Parties
Zoom breakouts
Designing AI evaluations that reflect human judgment
Himali Kelvekar

Content Designer 2, Microsoft Ireland

September 25, 2026 2:30 PM
September 25, 2026 3:15 PM
2:30 pm
3:15 pm
CDT
September 25, 2026 3:15 PM
September 25, 2026 3:45 PM
3:15 pm
3:45 pm
CDT
Special segment
Live broadcast
To be announced!

Sign up for Button email (link) to hear when new sessions are added.

September 25, 2026 3:45 PM
September 25, 2026 3:50 PM
3:45 pm
3:50 pm
CDT
September 25, 2026 3:50 PM
September 25, 2026 4:25 PM
3:50 pm
4:25 pm
CDT
Keynote
Live broadcast
The ongoing power of content after handoff
Michael Landis

Lead Content Designer, HiBob

September 25, 2026 4:25 PM
September 25, 2026 4:30 PM
4:25 pm
4:30 pm
CDT
September 25, 2026 4:30 PM
September 25, 2026 5:05 PM
4:30 pm
5:05 pm
CDT
Keynote
Live broadcast
Leading in the line of fire: How to turn a vulnerable craft into a strategic powerhouse
Libby Varcoe

Head of Content Design, Atlassian

Arin Black

Senior Content Design Leader, Atlassian

September 25, 2026 5:05 PM
September 25, 2026 5:10 PM
5:05 pm
5:10 pm
CDT
In their own words

What attendees are saying about the programming

“Button was really fantastic! It was the best UX conference I’ve attended.”

Anna Bartosiewicz
Adjust UX

“These talks are BURSTING with information!”

Bridget Lawrow
TIAA

“I took 13 pages of notes. Based on what I’ve learned, I’ll be sharing and writing and advocating for content design the entire next year.”

Katie Foutz
Sanford Health

“The day-to-day schedule pacing was great. Instead of drained, I felt energized at the end of each day.”

Natalie Dunbar
The Content Practice Architect
Program

Content design sessions built for real-world work

Join us for two (or three!) days of can’t-miss sessions: thoughtful, practical, and packed with ideas you can actually use. You’ll learn from speakers doing the work and connect with the community moving content design .

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