Program
Content design sessions built for real-world work
Join us for two days of can’t-miss sessions — thoughtful, practical, and packed with ideas you can actually use. You’ll learn from brilliant speakers and connect with a community that truly gets your work.
Wednesday, October 22
Spotlight sessions
October 22, 2025 8:30 AM
October 22, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.
Unlock powerful feedback: How to prepare for and optimize content design critiquesUnlock powerful feedback: How to prepare for and optimize content design critiques
Spotlight sessions
October 22, 2025 8:30 AM
October 22, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
Connected content: Writing for multi-screen, connected ecosystems
Connected content: Writing for multi-screen, connected ecosystems
Spotlight sessions
October 22, 2025 8:30 AM
October 22, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
AI for the rest of us: Scrappy hacks for curious content designers
AI for the rest of us: Scrappy hacks for curious content designers
Spotlight sessions
October 22, 2025 9:30 AM
October 22, 2025 10:00 AM
9:30 am
–
10:00 am
CDT
30-min break
30-min break
Spotlight sessions
October 22, 2025 10:00 AM
October 22, 2025 10:10 AM
10:00 am
–
10:10 am
CDT
Welcome to Button!
Welcome to Button!
Spotlight sessions
October 22, 2025 10:10 AM
October 22, 2025 10:45 AM
10:10 am
–
10:45 am
CDT
Responsible foresight: How to anticipate risks while building new products
Responsible foresight: How to anticipate risks while building new products
Spotlight sessions
October 22, 2025 10:45 AM
October 22, 2025 10:50 AM
10:45 am
–
10:50 am
CDT
5-min break
5-min break
Spotlight sessions
October 22, 2025 10:50 AM
October 22, 2025 11:25 AM
10:50 am
–
11:25 am
CDT
The tools are too damn expensive: How “minimum necessary tech” can move our whole discipline forward
The tools are too damn expensive: How “minimum necessary tech” can move our whole discipline forward
Spotlight sessions
October 22, 2025 11:25 AM
October 22, 2025 11:30 AM
11:25 am
–
11:30 am
CDT
5-min break
5-min break
Spotlight sessions
October 22, 2025 11:30 AM
October 22, 2025 12:30 PM
11:30 am
–
12:30 pm
CDT
The evolving role of the content designer
The evolving role of the content designer
Torrey Podmajersky
President, Catbird Content
Jas Deogan
UX and Content Design Leader, Consultant
Andrew Stein
Content Design Leader, Consultant
Kiran Mascarenhas
Senior Manager, UX Design, T-Mobile
Spotlight sessions
October 22, 2025 12:30 PM
October 22, 2025 1:15 PM
12:30 pm
–
1:15 pm
CDT
45-min break
45-min break
Spotlight sessions
October 22, 2025 1:15 PM
October 22, 2025 2:15 PM
1:15 pm
–
2:15 pm
CDT
Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.
How to capture, recall, and reuse past work for your portfolioHow to capture, recall, and reuse past work for your portfolio
Spotlight sessions
October 22, 2025 1:15 PM
October 22, 2025 2:15 PM
1:15 pm
–
2:15 pm
CDT
Content design ops reconsidered: Doing more with less
Content design ops reconsidered: Doing more with less
Spotlight sessions
October 22, 2025 1:15 PM
October 22, 2025 2:15 PM
1:15 pm
–
2:15 pm
CDT
Steal my playbook: Five takeaways from five years of running content-led A/B tests
Steal my playbook: Five takeaways from five years of running content-led A/B tests
Spotlight sessions
October 22, 2025 2:15 PM
October 22, 2025 3:00 PM
2:15 pm
–
3:00 pm
CDT
45-min break
45-min break
Spotlight sessions
October 22, 2025 3:00 PM
October 22, 2025 3:05 PM
3:00 pm
–
3:05 pm
CDT
Welcome back
Welcome back
Spotlight sessions
These 10-minute talks pack a punch with focused, thoughtful ideas that deliver big impact in a small window.
October 22, 2025 3:05 PM
October 22, 2025 3:15 PM
3:05 pm
–
3:15 pm
CDT
Designing the future: A blueprint for content design internships
Designing the future: A blueprint for content design internships
Spotlight sessions
October 22, 2025 3:15 PM
October 22, 2025 3:25 PM
3:15 pm
–
3:25 pm
CDT
Talk business to me: Practical strategies to build your business acumen and strategic influence as a content designer
Talk business to me: Practical strategies to build your business acumen and strategic influence as a content designer
Spotlight sessions
October 22, 2025 3:25 PM
October 22, 2025 3:35 PM
3:25 pm
–
3:35 pm
CDT
Fall back in love with content design
Fall back in love with content design
Spotlight sessions
October 22, 2025 3:35 PM
October 22, 2025 3:40 PM
3:35 pm
–
3:40 pm
CDT
5-min break
5-min break
Spotlight sessions
October 22, 2025 3:40 PM
October 22, 2025 4:15 PM
3:40 pm
–
4:15 pm
CDT
Craft isn’t enough: Flex your leadership skills for greater impact
Craft isn’t enough: Flex your leadership skills for greater impact
Spotlight sessions
October 22, 2025 4:15 PM
October 22, 2025 4:25 PM
4:15 pm
–
4:25 pm
CDT
10-min break
10-min break
Spotlight sessions
October 22, 2025 4:25 PM
October 22, 2025 5:05 PM
4:25 pm
–
5:05 pm
CDT
Beyond “belonging”: Content’s crucial role in championing true inclusion
Beyond “belonging”: Content’s crucial role in championing true inclusion
Spotlight sessions
October 22, 2025 5:05 PM
October 23, 2025 5:35 PM
5:05 pm
–
5:35 pm
CDT
30-min break
30-min break
Spotlight sessions
October 22, 2025 5:35 PM
October 22, 2025 6:35 PM
5:35 pm
–
6:35 pm
CDT
Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.
Not just trigger warnings: A holistic approach to trauma-informed content designNot just trigger warnings: A holistic approach to trauma-informed content design
Spotlight sessions
October 22, 2025 5:35 PM
October 22, 2025 6:35 PM
5:35 pm
–
6:35 pm
CDT
Heuristics are your friend: How to influence and scale with tried-and-true content standards
Heuristics are your friend: How to influence and scale with tried-and-true content standards
Spotlight sessions
October 22, 2025 5:35 PM
October 22, 2025 6:35 PM
5:35 pm
–
6:35 pm
CDT
Clarity, meet compliance: Crafting compelling content in a regulated world
Clarity, meet compliance: Crafting compelling content in a regulated world
Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.
Thursday, October 23
Spotlight sessions
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.
Building an AI co-writer for UX: A step-by-step guideBuilding an AI co-writer for UX: A step-by-step guide
Spotlight sessions
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
QA with less: How to lint strings and run style checks on UI text
QA with less: How to lint strings and run style checks on UI text
Spotlight sessions
October 23, 2025 8:30 AM
October 23, 2025 9:30 AM
8:30 am
–
9:30 am
CDT
Scaling when you’re solo: Building content ops for efficiency and impact
Scaling when you’re solo: Building content ops for efficiency and impact
Spotlight sessions
October 23, 2025 9:30 AM
October 23, 2025 10:00 AM
9:30 am
–
10:00 am
CDT
30-min break
30-min break
Spotlight sessions
October 23, 2025 10:00 AM
October 23, 2025 10:10 AM
10:00 am
–
10:10 am
CDT
Welcome back
Welcome back
Spotlight sessions
October 23, 2025 10:10 AM
October 23, 2025 10:45 AM
10:10 am
–
10:45 am
CDT
Content design meets meditation: Crafting a guided experience
Content design meets meditation: Crafting a guided experience
Spotlight sessions
October 23, 2025 10:45 AM
October 23, 2025 10:50 AM
10:45 am
–
10:50 am
CDT
5-min break
5-min break
Spotlight sessions
October 23, 2025 10:50 AM
October 23, 2025 11:25 AM
10:50 am
–
11:25 am
CDT
How to build accessibility into every step of the design process
How to build accessibility into every step of the design process
Spotlight sessions
October 23, 2025 11:25 AM
October 23, 2025 11:30 AM
11:25 am
–
11:30 am
CDT
5-min break
5-min break
Spotlight sessions
October 23, 2025 11:30 AM
October 23, 2025 12:30 PM
11:30 am
–
12:30 pm
CDT
Unified content strategy: Partnerships and shared purpose
Unified content strategy: Partnerships and shared purpose
Larry Swanson
Community Growth Manager, metaphacts
Eileen Webb
Director of Strategy & Livestock, Webmeadow
Patrick Stafford
CEO, UX Content Collective
Kelly Chambers
Director of UX Writing & Content Design, Booking.com
Spotlight sessions
October 23, 2025 12:30 PM
October 23, 2025 1:30 PM
12:30 pm
–
1:30 pm
CDT
60-min break
60-min break
Spotlight sessions
October 23, 2025 1:30 PM
October 23, 2025 2:30 PM
1:30 pm
–
2:30 pm
CDT
Choose one session to watch alongside fellow attendees, followed by live speaker Q&A. All watch party talks will be in the on-demand video library for you to watch before and after the conference.
Measuring product success when incentives focus on people, not profitsMeasuring product success when incentives focus on people, not profits
Spotlight sessions
October 23, 2025 1:30 PM
October 23, 2025 2:30 PM
1:30 pm
–
2:30 pm
CDT
How to build a content design playbook when you’re short on time
How to build a content design playbook when you’re short on time
Spotlight sessions
October 23, 2025 1:30 PM
October 23, 2025 2:30 PM
1:30 pm
–
2:30 pm
CDT
Ethical language frameworks: How content designers can shift nonprofit narratives
Ethical language frameworks: How content designers can shift nonprofit narratives
Spotlight sessions
October 23, 2025 2:30 PM
October 23, 2025 3:15 PM
2:30 pm
–
3:15 pm
CDT
45-min break
45-min break
Spotlight sessions
October 23, 2025 3:15 PM
October 23, 2025 3:20 PM
3:15 pm
–
3:20 pm
CDT
Welcome back
Welcome back
Spotlight sessions
These 10-minute talks pack a punch with focused, thoughtful ideas that deliver big impact in a small window.
October 23, 2025 3:20 PM
October 23, 2025 3:30 PM
3:20 pm
–
3:30 pm
CDT
Applying ancient Gen X wisdom to modern content design woes
Applying ancient Gen X wisdom to modern content design woes
Spotlight sessions
October 23, 2025 3:30 PM
October 23, 2025 3:40 PM
3:30 pm
–
3:40 pm
CDT
The role of the community of practice in the future of Scottish content design
The role of the community of practice in the future of Scottish content design
Spotlight sessions
October 23, 2025 3:40 PM
October 23, 2025 3:50 PM
3:40 pm
–
3:50 pm
CDT
How to track your impact (and take back your time!)
How to track your impact (and take back your time!)
Spotlight sessions
October 23, 2025 3:50 PM
October 23, 2025 3:55 PM
3:50 pm
–
3:55 pm
CDT
5-min break
5-min break
Spotlight sessions
October 23, 2025 3:55 PM
October 23, 2025 4:30 PM
3:55 pm
–
4:30 pm
CDT
Content governance, community of practice, and generative AI in higher ed
Content governance, community of practice, and generative AI in higher ed
Spotlight sessions
October 23, 2025 4:30 PM
October 23, 2025 4:35 PM
4:30 pm
–
4:35 pm
CDT
5-min break
5-min break
Spotlight sessions
October 23, 2025 4:35 PM
October 23, 2025 5:10 PM
4:35 pm
–
5:10 pm
CDT
Taking the scenic route
Taking the scenic route
Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.
Friday, October 24
October 24, 2025 10:00 AM
October 24, 2025 10:05 AM
10:00 am
–
10:05 am
CDT
Get clarity and find confidence in our rapidly-changing roles. Join us for a full day dedicated to helping you navigate the changing world of content design and AI. Learn why we created AI Focus Day and what to expect.
Welcome to AI Focus Day!Welcome to AI Focus Day!
October 24, 2025 10:05 AM
October 24, 2025 10:45 AM
10:05 am
–
10:45 am
CDT
Writing for accountability and trust: The role of content design in responsible AI
Writing for accountability and trust: The role of content design in responsible AI
October 24, 2025 10:50 AM
October 24, 2025 11:30 AM
10:50 am
–
11:30 am
CDT
Not just “generated”: Demystifying AI through language
Not just “generated”: Demystifying AI through language
October 24, 2025 11:35 AM
October 24, 2025 12:35 PM
11:35 am
–
12:35 pm
CDT
Navigating AI mandates at work: Stories from the front lines
Navigating AI mandates at work: Stories from the front lines
Jonathan McFadden
Staff Content Designer, Shopify
Marissa Phillips
Head of Writing, Block, Inc.
Lucie Hyde
Senior Director, User Experience & Design, PayPal
Justin Marks
Senior Content Designer, Independent
October 24, 2025 1:35 PM
October 24, 2025 2:35 PM
1:35 pm
–
2:35 pm
CDT
Join fellow attendees to watch one session of your choice with live Q&A. You can also watch a few days ahead of the conference on your own, or catch up anytime afterward at your own pace.
Is my AI working? Auditing for accuracy and impactIs my AI working? Auditing for accuracy and impact
October 24, 2025 1:35 PM
October 24, 2025 2:35 PM
1:35 pm
–
2:35 pm
CDT
When AI gets it wrong: Designing for trust and recovery
When AI gets it wrong: Designing for trust and recovery
October 24, 2025 1:35 PM
October 24, 2025 2:35 PM
1:35 pm
–
2:35 pm
CDT
How to leverage no-code AI agents for content design innovation
How to leverage no-code AI agents for content design innovation
October 24, 2025 3:05 PM
October 24, 2025 3:45 PM
3:05 pm
–
3:45 pm
CDT
How to design the personality of AI tools
How to design the personality of AI tools
October 24, 2025 3:50 PM
October 24, 2025 4:30 PM
3:50 pm
–
4:30 pm
CDT
AI content systems that scale: Building frameworks beyond one-off prompts
AI content systems that scale: Building frameworks beyond one-off prompts
October 24, 2025 4:35 PM
October 24, 2025 5:20 PM
4:35 pm
–
5:20 pm
CDT
Robots don’t have taste, but you do: How to define and measure AI content quality
Robots don’t have taste, but you do: How to define and measure AI content quality
Full recordings of the live broadcast and watch parties will be available on demand for everyone who registers.
Keynotes
Schedule: You can expect each day to run from roughly 8:30 am to 6:35 pm CDT (UTC-5).
Final times will be announced in late June.
All sessions are recorded and available on demand through September 2027.
Design an AI agent that thinks like a content designer
Mike Jang
Principal Technical Writer, F5
Don’t forget you’re great: How to track your progress and why it matters
Audrey Ross
Senior Content Designer, Skylight
Fixing bias in UX content before AI scales it
Bryan Kelly
Senior Content Designer, Adobe
Leading in the line of fire: How to turn a vulnerable craft into a strategic powerhouse
Libby Varcoe
Head of Content Design, Atlassian
Arin Black
Senior Content Design Leader, Atlassian
Push notifications people actually read and trust
Lena Shyryna
Head of Content Design, Kyiv Digital
Strategic disappointment: Using the “Velvet Cannonball” to prioritize your work
Melinda Howard Belcher
Executive Director, Content, JPMorgan Chase
Strategic eras: What Taylor Swift’s reinvention strategy teaches content designers
Nicole Bankowski
Staff Content Designer, PayPal
The ongoing power of content after handoff
Michael Landis
Lead Content Designer, HiBob
Panels
Harm reduction in content design: How we live out our values at work
David Dylan Thomas
Founder, CEO, David Dylan Thomas, LLC
Amanda Costello
Strategist and Bureaucromancer, Independent
Ayanfe Adewoye
Lead Content Designer, Hinge
Erin White
UX Director, Design Engineering, Citizens
What got us here won’t get us there: Repositioning content design for what’s next
Kate Agena
VP of Content Design, SAP
Natalie Marie Dunbar
Founder and CEO, The Content Practice Architect
Kim Bennett
Principal Content Design Manager, Microsoft
Jenny Mero
Manager, Product Experimentation, Comcast
Watch parties
Better workflows: Designing AI systems grounded in content design principles
Kristina Maultsby
Head of Documentation, Avalara
Confessions of a hiring manager: What I’m really looking for when I review your resume and portfolio
Sarah Woodard
Director of Content Design, Venmo, PayPal
Context is the new copy: Content design in the age of AI
Victoria Igwe
Content Designer, Crave Daniels
Designing AI evaluations that reflect human judgment
Himali Kelvekar
Content Designer 2, Microsoft Ireland
Designing better stakeholder interviews: A toolkit for mapping assumptions and power
Beth Keller Kirycki
Sr. UX Researcher & Assoc. Professor, Purdue University Fort Wayne
Designing the decision layer: A rich career path for systems-oriented content designers
Mara Lantz
Language Systems Architect, Independent
Designing the front door: Turn empty states into effective product navigation
Cat Overman
Principal Content Designer, Information Architecture, Zillow
Fighting for authentic content in the age of enshittification
Alisa Bonsignore
Sustainable Content Strategist & Author, Clarifying Complex Ideas
From pattern library to system: Evolving a content design system
Emma Pindera
Content Strategist, PointClickCare
Hiring and getting hired: How to navigate a volatile job market
Margo Stern
Staff Content Designer, Lyft
Less vibes, more structure: The mechanics behind content design for AI agents
Amit Singh
Staff Content Designer, Intuit
Localization is not just translation: Building global UX content systems with AI
Claudia Francesca Mueller
Head of Language Excellence, Trusted Shops
Object-oriented UX: A content-first approach to meaningful content design
Angie King
Marketing Content Manager, Mayo Clinic
The invisible interface: Designing GenAI conversations for three billion “offline” users
Victor Churchill
Product Designer, ORB Innovations
Voice UX in practice: Handling ambiguity, interruptions, and failure
Kyle Alexander
Principal Content Designer, Independent
When AI meets UI: Designing content systems for hybrid interfaces
Hannah Barrett
Senior UX Content Designer, Amazon
Why custom systems beat generic prompting for microcopy
Khairul Bahriah
Senior UX Writer, Soundtrack
And more to come ...
We’ll be adding a handful of surprises as the event gets closer!
In their own words
What attendees are saying about the programming
“Button was really fantastic! It was the best UX conference I’ve attended.”
Anna Bartosiewicz
Adjust UX
“These talks are BURSTING with information!”
Bridget Lawrow
TAA
“I took 13 pages of notes. Based on what I've learned, I'll be sharing and writing and advocating for content design the entire next year.”
Katie Foutz
Sanford Health
“The day-to-day schedule pacing was great. Instead of drained, I felt energized at the end of each day.”
Natalie Dunbar
The Content Practice Architect
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